Posts Tagged ‘Hybrid Publishing’

I Should Be Writing, Podcasts, Projects

[DD] Trad Marketing vs Self Marketing

Podcast: Play in new window | Download (Duration: 36:23 — 29.8MB)

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“The best way to survive is to turn everything into hilarity.” – Ursula Vernon

Ditch Diggers Season 11 logo featuring ursula illustrated
In this episode we dive into the chaotic world of writing, marketing, and the ups and downs of self-publishing. Mur shares her recent trip to Maryland for Independent Bookstore Day, and Ursula catches us up on Swordheart’s launch. 

Self promotion is hard, ya’ll.

Highlights:

  • (05:12) Mur’s experience running a solo RPG at an independent bookstore
  • (12:45) Ursula’s updates on Swordheart and her UK marketing team
  • (25:30) The difference between traditional marketing and self-promotion
  • (38:15) The importance of targeted outreach to influencers
  • (47:50) Mur’s thoughts on new marketing tools and strategies
  • (55:30) Reflections on the passage of time and creative endeavors
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(This post went live for supporters on May 22, 2025. Join the Fabulists or support my newsletter at Ghost if you want early, ad-free, and sometimes expanded episodes!)

Transcript

Links: 

Evergreen Links:

Support Local Book Stores!

Ditch Diggers credits:
theme song by Devo Spice, art by Numbers Ninja,
site hosted by Libsyn (or Patreon).
May 19, 2024 | Season 11 Ep 4 | murverse.com
“Trad Marketing vs Self Marketing” by Mur Lafferty and Ursula Vernon
is licensed under CC BY-NC-ND 4.0
I Should Be Writing, Podcasts, Projects

[ISBW] Tarot Tales and Historical Hurdles with Susan Wands

Podcast: Play in new window | Download (Duration: 40:47 — 36.0MB)

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S20 Ep18: In Which Mur Explores Tarot and Historical Fiction with Susan Wands

“Action is always better than no action. You can always fix what you’ve done. You can’t fix not getting started.”– Susan Wands

Transcript

(This post went live for supporters on June 27, 2024. If you want early, ad-free, and sometimes expanded episodes, support at Patreon or Substack!)

In this episode, Mur chats with Susan Wands, the author of High Priestess and Empress. They delve into the fascinating world of Pamela Coleman Smith, the creator of the iconic Rider-Waite tarot deck, and discuss how historical fiction blends with magical realism in Susan’s Arcana Oracle series. Susan shares her journey of rewriting her first book, dealing with genre expectations, and how tarot influences her creative process.

High Priestess and Empress illustrated cover, pinkLinks:

Evergreen Links

“Tarot Tales and Historical Hurdles with Susan Wands” is brought to you in large part by by my supporters, who received an early, expanded version of this episode. You can join our Fabulist community with a pledge on Patreon or Substack!

Some of the links above may be affiliate, allowing you to support the show at no extra cost to you. Also consider leaving a review for ISBW, please!

CREDITS
Theme song by John Anealio, art by Numbers Ninja,
and files hosted by Libsyn (affiliate link). Get archives of the show via Patreon.
July 8, 2024 | Season 20 Ep 18 | murverse.com
“Tarot Tales and Historical Hurdles with Susan Wands”  by Mur Lafferty
is licensed under CC BY-NC-SA 4.0
I Should Be Writing, Podcasts, Projects

[ISBW] Navigating Novel Noodling and New Ideas

Podcast: Play in new window | Download (Duration: 34:02 — 32.6MB)

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S20 Ep17: In Which Mur Reflects on Creativity and Ambition

“It’s really easy. It’s so relaxing to not be creative.”– Mur

Transcript

(This post went live for supporters on June 24, 2024. If you want early, ad-free, and sometimes expanded episodes, support at Patreon or Substack!)

This week, Mur shares her journey through book edits, the struggles of low energy, and the comforting realization that creation is often less comforting than consumption. Mur explores the myriad of creative opportunities available today—from writing novels to making music videos—and the emotional weight that comes with each creative endeavor.

She also touches on her admiration for hybrid creators like Ursula Vernon and the spontaneous creativity of the band, The Garages. Mur reflects on her past as a sports journalist and how it shaped her writing, offering insights into finding the right angle for storytelling. Whether you’re struggling with a boring main character or the challenges of prequels, Mur provides thoughtful advice and personal anecdotes to help you navigate your creative journey.

Links:

Evergreen Links

“Navigating Novel Noodling and New Ideas” is brought to you in large part by by my supporters, who received an early, expanded version of this episode. You can join our Fabulist community with a pledge on Patreon or Substack!

Some of the links above may be affiliate, allowing you to support the show at no extra cost to you. Also consider leaving a review for ISBW, please!

CREDITS
Theme song by John Anealio, art by Numbers Ninja,
and files hosted by Libsyn (affiliate link). Get archives of the show via Patreon.
July 1, 2024 | Season 20 Ep 17 | murverse.com
“Navigating Novel Noodling and New Ideas” by Mur Lafferty
is licensed under CC BY-NC-SA 4.0

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