The Murverse Mothership

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• Coming to you live from the poured concrete foundation of the brand new Ditch Diggers HQ, it’s the first episode of 2020!
• No longer will Matt and Mur squat on the estates of celebrities who let them down with their moral and ethical decay. They are taking responsibility for their own destinies.
• Matt launches into an unrelated tangent about how Alton Brown seems like kind of a dick, and how Matt will not mill his own flour.
• The year has began both late and in a frustrating fashion, but Mur states the Ditch Diggers goal of increasing listenership in 2020.
• The topic of the episode finally emerges! Matt and Mur are going to talk about the ways in which they will achieve expanding the podcast’s listenership, and how those lessons relate to promoting books and other creative works.
• But first! A brief explanation of both how Hugo voting works, and how being nominated or winning an award like a Hugo can be a false metric by which to measure the size of an audience or the reach of a particular work.
• The importance of consistency, and how consistently releasing content at a scheduled time can be an essential component in building a large audience (and some of the challenges you encounter when trying to consistently produce and release content).
• Cross-promoting your work with other content creators, whether it’s interviewing them on your podcast or appearing on their platform.
• Matt longs for simpler times when authors didn’t have to do virtually every job in publishing, and he launches into a rant in which he compares himself to The Rock.
• Mur reigns in Matt’s angry tirade and recaps the Ditch Diggers’ plans to expand listenership in 2020, and how they’re going to achieve it. Keep tuning in to see how it unfolds!
• No Q&A this episode, but there is a plea to nominate the Ditch Diggers for the Best Fancast Hugo Award, despite it being a poor metric by which to measure audience growth.
• Also, please preorder Matt’s epic fantasy novel SAVAGE LEGION, out July 21st!
• ALSO, support the Ditch Diggers Patreon, which Mur does benevolently share with Matt, and she makes that abundantly clear.