Comments on: Different media require more than a direct translation http://murverse.com/2010/01/12/different-media-require-more-than-a-direct-translation/ The home page for writing, podcasts, and projects of Mur Lafferty. Tue, 24 Aug 2010 15:35:22 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Cliff Allen http://murverse.com/2010/01/12/different-media-require-more-than-a-direct-translation/comment-page-1/#comment-3625 Cliff Allen Tue, 12 Jan 2010 20:56:59 +0000 http://murverse.com/?p=1093#comment-3625 You're so right that the newspaper industry needs to do a complete re-think of their mission and how to accomplish it. They need to embrace how the online, interactive media can help them serve their audience. (I started to say "their readers," but, that's almost as out-of-date as the word "paper.") It's especially ironic that Raleigh's News & Observer, now owned by McClatchy, continues to lay off staff because of competition from online media. When the Daniels family owned the N&O, Frank Daniels III demonstrated how the newspaper industry could compete using online media. You can get a sense of how Frank III viewed online technology in a brief item from 1994: http://findarticles.com/p/articles/mi_m0REL/is_n3_v94/ai_15097571/ I'm just not sure that the news organizations that still call themselves "newspapers," instead of "news media," will make the transition that Frank III had in mind. You’re so right that the newspaper industry needs to do a complete re-think of their mission and how to accomplish it. They need to embrace how the online, interactive media can help them serve their audience. (I started to say “their readers,” but, that’s almost as out-of-date as the word “paper.”)

It’s especially ironic that Raleigh’s News & Observer, now owned by McClatchy, continues to lay off staff because of competition from online media. When the Daniels family owned the N&O, Frank Daniels III demonstrated how the newspaper industry could compete using online media. You can get a sense of how Frank III viewed online technology in a brief item from 1994: http://findarticles.com/p/articles/mi_m0REL/is_n3_v94/ai_15097571/

I’m just not sure that the news organizations that still call themselves “newspapers,” instead of “news media,” will make the transition that Frank III had in mind.

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